![]() ![]() But when in doubt, this is a good rule to follow. There are exceptions, depending on the vehicle type and the year you're in. And the majority of the population is willing to spend less than the per capita income on a new vehicle.Īs a rule of thumb, you should not sell a vehicle for more than 5x per capita. Nearly the entire purchasing population falls within 5 times the per capita. While you can't see it without creating a vehicle, the wealth demographics chart shows the distribution of buyers based on income. That translates into greater sales or higher amounts you can charge. The more wealthy a city is, the higher the purchasing power of the population. Per capita, on the other hand, is the average income for the population of the city. There are additional factors that affect potential customers, but the population value is a great indicator. More people in a city means that there will be more potential customers in that city. The population almost directly corresponds to the number of people interested in buying a vehicle. ![]() Or using the district information window if you are selling to a broader area. You can get both of these data points using the city information window. The two most important pieces of information are the population and the per capita. If your looking for more information on the origins of Gearcity, have a look at the brief FAQ written by VENT, the producer of Gearcity, here (Click button on the far right to the left of the fuel gauge. The first thing you need to do is know where you're going to sell your vehicle and some information about that market. Currently Gearcity is in Open Beta, parts of it are still being developed, tested and refined. ![]()
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